Post by account_disabled on Feb 24, 2024 23:50:21 GMT -5
The The reason is the measures taken by privacy regulators across Europe to adapt national regulations to the GDPR the European regulation on personal data which has applied since May . The world of digital marketing is about to change radically. As European states apply the rules set out in the GDPR the scenario we will have in the coming years becomes increasingly clearer. The adaptation interventions go into detail and can potentially change the way in which we have done digital marketing activities up to now.
Until now the rules for the collection and processing of personal data allowed us to create a data B2B Email List feast. In the near future however things will change. What will happen What are the most likely scenarios in the short medium and long term Here in Lotrk we dont sail by sight but we started dealing with these things a couple of years ago. Our captain is Alessio Marchese our Performance Marketing Director who has been studying the news on privacy and its implications for companies that want to invest in digital marketing for months.
Alessio Marchese Head of Performance Alessio can you update us on whats happening lately in the field of privacy and processing of personal data Id love that Right now there are hot topics . The first is linked to the publication in the Official Journal of provision of June of the Privacy Guarantor Cookie guidelines and other tracking tools . The provision regulates the ways in which website owners can allow users to give or refuse consent to the processing of personal data. With this provision the Guarantor implements the guidelines indicated in European regulation with which the GDPR was introduced. . For example the legislator requires that the banner always have a button to refuse consent and that this can be made either by.
Until now the rules for the collection and processing of personal data allowed us to create a data B2B Email List feast. In the near future however things will change. What will happen What are the most likely scenarios in the short medium and long term Here in Lotrk we dont sail by sight but we started dealing with these things a couple of years ago. Our captain is Alessio Marchese our Performance Marketing Director who has been studying the news on privacy and its implications for companies that want to invest in digital marketing for months.
Alessio Marchese Head of Performance Alessio can you update us on whats happening lately in the field of privacy and processing of personal data Id love that Right now there are hot topics . The first is linked to the publication in the Official Journal of provision of June of the Privacy Guarantor Cookie guidelines and other tracking tools . The provision regulates the ways in which website owners can allow users to give or refuse consent to the processing of personal data. With this provision the Guarantor implements the guidelines indicated in European regulation with which the GDPR was introduced. . For example the legislator requires that the banner always have a button to refuse consent and that this can be made either by.